An Advisor’s Promise

As financial advisors, people rely on us to provide direction regarding their financial well-being. Confusion can arise when the advice that we offer is not consistent with the news headlines, the “promising” strategies, the “surefire” bets and the sophisticated products being touted by the media.

While we are always open to learning about potential opportunities for our clients, choosing not to take action is a conscious decision. You see, as well-renowned journalist, Jason Zweig, points out in an article originally written for the Donald W. Reynolds National Center for Business Journalism in 2004, “Good advice rarely changes, while markets change constantly. While people need good advice, what they want is advice that sounds good.” Considering the incredible job the media does at bombarding us with quick-fixes, guaranteed solutions and outspoken opinions, it can be hard to resist joining the bandwagon. But we don’t.

When we offer advice at Core Wealth Management, it is always consistent with our core principles and values. All of our suggestions are predicated on certain basic, beliefs and proven truths – markets are efficient, planning is critical, costs must be kept under control, diversification is of paramount importance and risk and return go hand in hand. These concepts are a constant and that is why our advice has remained steadfast through all kinds of markets. You see, good advice doesn’t change with the circumstances. When you ask for our opinion, don’t look to us to confirm what you are thinking or feeling or hoping – we aren’t going to say what you necessarily want to hear. That being said, you can rest assured that we will always provide you with good advice, regardless of how it may sound, how unpopular it may be or how mundane it may seem.